With the release of a new Boost trainer, Adidas saw an opportunity to engage with their target audience and celebrate the variety of the Boost range.
Each trainer is designed for a purpose and therefore unique. We wanted to find a way to personalise this experience for each user’s purpose too.
A two-step questionare as well as using first-party Spotify data would help align a shoe and music style of each user.
I believe in keeping things simple and clean. I was always expecting great assets and wanted the flow to be easily understandable.
From early on in the project I envisioned an interactive experience. Working closely with my developer I kept adding ideas until we finished with a piece that involves layers of paralax, textured backgrounds, interesting CTA’s and …
Feel free to pop me an email at calvinmarkbowen@gmail.com.
I look forward to hearing from you!
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